The interactive map provides additional value to both the airline and their online customers. The new state of the art, extensible, graphical map allow the airline to continue to provide the exceptional level of service that their customers have come to expect.

An internet booking engine must not just drive customers to the website, but drive revenue to the airline through featuring fare information during the destination research process. The airline will be able to show all destinations to their customers increasing the awareness of all of route possibilities. In addition, dmap enables a customer to start booking from any point during the search. Creating a different way to make an online booking

dmap is designed as a “layer”, flexible in scaling and communicating with different systems such as the airlines reservation system and other systems e.g frequent flyer.

Using either XML and/or web services the mapping tool can connect to any other content provider system such as car, hotel etc.